  There is truth to the often-quoted adage that fashion is about passion - at least for the two unlikely pair behind the promising concept clothing store - F boutique tucked in White Plains. It is no surprise that their love for fashion and styling have led ChiChi Atienza-Valdepenas and Fredd Alba to embark on a refreshing new start-up business that caters to those who want to stand out from the crowd of mass produced staples and indulge in a little something extra special. ChiChi Atienza-Valdepenas is not new to the fashion world. While dabbling in showbiz during her tees, she discovered her love for clothes,which eventually became more than just a hobby for her. She opened her first home and fashion store Nullah after college. Her business grew from one to five outlets in only a span of three years, boasting of a celebrity clientele following to her personally curated items from around the world. Motherhood was a welcome respite from the business world, but ChiChi hasn't forgotten about her first love - fashion. So when the opportunity came again, she did not hesitate. After all, when you're doing what you love, it's not really working. A mother of three, ChiChi understands the practical demands of women from different walks of life without compromising fashion and style. She culls inspiration from her own experiences, style, taste, and travels in designing and producing ready-to-wear ensembles featuring unique appliques in limited quantities. Fredd Alba is a veteran designer who has been around since 1989. He is a ember of the prestigious Designers League of the Philippines, which is home to renowned Filipino designers who have taken the Fashion world by storm. He has consistently garnered acclaim for gowns designed for many celebrities, socialites, and beauty pageants. After taking a much needed leave from the fashion world, he is back in full form and ready to create new clothes to make your every special occasion even more special by helping you make your personalized fashion ideas into a reality.    Models: Jm Deveraturda Acosta, Isabel Pablo and Jet Rai; Makeup : Charisma Vergara Tiangco; Outfit: F Boutique Whiteplains; Photographer: Paul Bernardo of PaullyPhotos; Co -Photographer: Sammie Reyes and Jam Victorio; Coordination by: Concept Magic Events Management c/o Ms. Mao Gonzales The collaboration of this dynamic duo mixes classic, contemporary and current designs. Each brings different dimension of their personality, style, taste, and experience to their venture. They both believe that everyone has to have something special in their closet that's just theirs. Retail pieces start at a reasonable price of Php 1,300. Their simple made-to-order gowns start at Php 8,000.  F Boutique is undoubtedly a welcome addition to the fashion world. They are located at 129 Ignatius Street, Katipunan Avenue, Quezon City.
Follow their social accounts at: Instagram: @fboutiquewp Facebook: F Boutique Whiteplains  Being born with light-medium skin that tans easily means the more I must take good care of my skin because if I don't, I'll suffer with having patchy, dull, and uneven skin tone (not to mention acne and blemishes!) I am glad that lightening and whitening products specifically made for Asians are now easily obtainable in the market! I am always on the lookout for effective brightening products that my skin will be "hiyang" with, whether they are locally or internationally-made this is why I am thrilled when a new whitening brand has launched in the Philippines! Here's for the fair, beautiful skin for all, made possible by Carabella!   Last September 24, 2016, I was invited to the launch of Carabella at M Cafe in Greenbelt 4, Makati. This latest skin care and skin whitening brand, Carabella, is offering a diverse line of products focused on skin whitening and anti-aging.   Everybody loves having naturally beautiful, young-looking skin - that's why skin care and skin whitening products and supplements remain one of the world's best-selling items. However, not all products are made equal. Top quality skin whitening and skin care creams and powders are often available at premium prices, with guaranteed effective and enviable results. And while there are cheaper brands available in the market today, the result is either a hit or miss. Carabella, from the Spanish word for "face"and the Italian word for "beautiful" aims to dispel this by offering an option for Filipinas who wanted to achieve that beautiful, naturally fair skin without burning a hole in their budget As the latest skin care and skin whitening brand Carabella is differentiating itself from the many skin care brands in the market by bringing the best ingredients from Japan while utilizing Filipino ingenuity and technology. All Carabella products, except for the best-selling Belleieshua Pure Collagen Supplement Drink, is made locally in the Philippines. The company also hopes to tap to the mid-market segment by offering their products at consumer-friendly prices.  "We noticed that there's a dearth in the market today on reliable, effective, high-quality skin care products but at more affordable prices. Carabella wanted to change that. Our collagen is sourced directly from Japan because that's where the best skin care ingredients come from. Our goal is to assure Filipinas that they do not have to spend more just to be beautiful. Carabella is here for them," shares Reynaldo Ignes, the president and managing director of GoldenRey Marketing, the company behind Carabella.  Using the purest form of collagen as its main ingredient, Carabella is offering a diverse line of products focused on skin whitening and anti-aging: the best-selling Pure Collagen Soap with Kojic Acid (Php 160 for 90g and Php 220 for 150g); Pure Collagen Soap with Glutathione (Php 170 for 90g / Php 260 for 150g); Pure Collagen Cream to Powder (Php 680 for 15g jar / Php 1,200 for 30g jar); Pure COllagen Cream with Elastin and Alpha Arbutin (Php 280); Pure COllagen Placenta Cream with SPF30 (Php 280); Pure Collagen Bleaching Night Lotion (Php 390); Pure Collagen Day Lotion (Php390); Pure Collagen Perfecting Toner (Php 530); Deo Whitening Spray (Php 490) and Belleieshua Pure Collagen Drink (Php 3,300). Looks like wearing my "lucky crystals" did indeed bring me luck that day because I won a package of Carabella goodies like soaps, lotions, and collagen creams! Perfect to use for my "balik-alindog" program after giving birth isn't it? Hahahaha!  In just a year of operations, Carabella products are now available in major cities nationwide, through its many beauty agents and direct sellers. Alternatively, products are also available online, either through the Carabella online shop (http://carabellashop.com) and through Lazada. The company is also beefing up its presence in the more far-flung provinces of Luzon as it gears for nationwide expansion in 2017.
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KrishEELA RaiFounder of Astral Crystals.  Archives
June 2022
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