727 Cosmetics, one of Japan’s finest and oldest brands from Osaka, is now in the Philippines! Last May 8, 727 Cosmetics held their Make Up Bloggers Night event at French Tips in SM Aura wherein the guests all had their pampering hand and foot spa session!
During the event, 727 cosmetics products were introduced to us. We were blessed to try them out firsthand and to have some makeup products given to us to take home and review!
What I got to take home are 727 Cosmetics make-up base such as primer, foundation, concealers, and an eyebrow pencil. These are the kinds of products that people should invest in for if you have a flawless foundation application, the rest of your makeup such as your eye shadow, blush, etc will be looking smooth as well! Here are my thoughts about them:
Quante Make Up Primer B01
It has a velvety matte finish, a smooth and fine texture that is easy to blend on the skin. It has to be quickly yet evenly applied on the skin for it kind of dries and gets absorbed by the skin easily.
My skin is combination/oily but after using the primer, it kind of blurred out some of my large pores and blemishes and made my face look a bit matte but still with a dewy finish. And also after road-testing it the other day, it makes the makeup even more long-lasting! I applied my makeup around 3:30pm and when I got home at 10pm, my base makeup is still intact with no retouch at all! Yes, after all the sweat I had under the humid weather, it still adhered to my face! I waited until 1am before washing my face and by this time, I have noticed that I am in need of a retouch.
Sept deux Sept Moisture Cream Foundation B02
This liquid foundation evens out the skin tone, easily blends and smoothly applies on the skin. It has a buildable coverage that can be adjusted according to your wants and needs, it could be sheer if you have a flawless or almost perfect complexion or more opaque if you have uneven skin tone and some blemishes.
Applying this foundation made my skin look more flawless. It was able to hide the redness around my nose and cheeks but I have noticed that some dark pimple scars and my dark under eye were mildly concealed yet still a bit visible. By this time, my face looked more matte.
Sept deux Sept Whitening Concealer B01
This liquid concealer is lightweight, easily-blendable, and has a sheer to medium coverage that effectively conceals dark under eyes. It can also be used as a highlighter (without the shimmers) if applied onto the middle of the forehead, the cheekbones, brow bones, above the lips and chin.
The whitening concealer looks subtle on the face if blended really well.
Sept deux Sept Spots CoverB04
This cream concealer has indeed a heavy coverage that effectively camouflages dark acne spots and blemishes even with just a dab of the product. The shade that I got though is a bit dark for my skintone BUT it is perfect in hiding my flaws well. The secret to making blemishes look like they went out of your face already is by blending the foundation, concealer, and setting powder really well!
In the photo above, I still have some blurry dark acne spots on my cheeks but after covering it with the spots concealer, it doesn't look obvious anymore. I could have had applied more but I don't want to look too "masked" if you know what I mean.
Sept deux Sept Foundation II Powder B05
I love the formulation of this powder foundation! It absorbs oil, sets the makeup base perfectly giving you a matte, full coverage finish even by just patting on a tiny amount of product.
The only downside though is that I got a shade too dark for my face, so what I did is I just sparingly applied it with the sponge that came along with the packaging, on areas where I need to cover my acne spots and blemishes. On the other areas, I just swiped my whole face quickly with a powder brush.
On the right, my face looks a bit tanned and yet no flaws are visible anymore. Anyway, to fix it, I relied on using matte and some shimmery highlighters to brighten some of the areas that needs to be enhanced.
Sept deux Sept Eyebrow Pencil BR2
I got a grayish brown shade which is perfect for dark-haired gals like me. It is VERY CLOSE to the natural color of my brows so it gave me natural-looking brows that looks more polished.
First, I lined the outer edges of my brows, filled it in by using pencil strokes that mimics the natural hair growth, then blended it with a spoolie to completely fill the inner part of my brows and to soften the overall look.
Here is how my finished makeup look! My base makeup stayed perfectly intact for 8 hours, a retouch is needed afterwards yet it doesn't look "hulas"or too haggard.
For the face, I used these products step-by-step:
- Quante Make Up Primer B01
- Sept deux Sept Moisture Cream Foundation B02
- Sept deux Sept Whitening Concealer B01 (for undereyes)
- Sept deux Sept Spots CoverB04 (for blemishes and dark spots)
- Sept deux Sept Foundation II Powder B05 (for setting the makeup base)
For the eyebrows:
- Sept deux Sept Eyebrow Pencil BR2 (grayish shade perfect for dark brown/black haired ladies)
Other cosmetics used:
- Too Faced Dark Chocolate Soleil Bronzer
- Chanel Blush Horizon de Chanel
- Hourglass Ambient Lighting Palette
- Pink Sugar Creamy Matte Lipstick in Heartbreaker
- Yet Beauty Me7 Waterproof Colorful Liner in Black Kang
- Maybelline The Falsies Waterproof Mascara
727 Cosmetics is one of Japan’s finest and oldest brands from Osaka. Situated in Kashiwara near Mt. Takao, 727 Cosmetics boasts of 10,000 square meter that houses its office, factory, school and dormitory where its products are manufactured and partners trained. Its name signifies its launch date on July 27, 1945 by its founder – MAMI TSUYOSHI.
Its products range from facial care, hair care to make-up brands made from high quality raw materials and organic ingredients. With more than 300 SKUs to offer, 727 Cosmetics Japan will be debuting its make-up brands in the Philippines through its exclusive distributor, Utsukushi Sa Incorporated or USI. Its make-up brands such as: SEPT DEUX SEPT, QUANTE, ESQUIF, MIRACLE VEIL with high end make-up base, concealer, cream and liquid foundation, cheek color, eye make-up and lipsticks are now available to consumers and make-up enthusiasts. All products are at 30% off its retail price from April 1 to May 31, 2017.
727 Cosmetics are widely distributed in almost all Beauty Salons in Japan where consumers can buy from. In the Philippines, Utsukushi Sa Inc. (USI) has tapped the following partners to sell directly to customers: 1) PROPS (located at 3rd Floor Shoppesville Greenhills, San Juan); 2) Realm Hair and Make-Up Salon (located at 3567 Lingayen St. Sta. Mesa, Manila); and 3) Pure Beauty Serendra, Trinoma, and Glorietta 4. Its target is to expand its distribution network to 5 more retail outlets by the end of 2017 and a nationwide distribution network by mid of 2018.
As it celebrate its 72nd anniversary, 727 Cosmetics will be having its grand launch in the Philippines on July 27, 2017 (7.27.2017) at the GRAND BALLROOM OF THE GROVE BY ROCKWELL. In addition to the product launch, USI will also be introducing 727 Make-Up Philippines’ CREATIVE TEAM composed of TOP & WELL KNOWN MAKE-UP ARTISTS in the bridal and show business industry such as Guillano Valenzuela, Michael Celestino, and Toni Aviles.
As 727 Cosmetics Philippines expands its territories, it will need to expand its CREATIVE TEAM as well. In line with this, USI will be holding a MAKE-UP WORKSHOP for aspiring and professional make-up artists who can be part of its CREATIVE TEAM. TOP ONE of the class will get the chance to advance his/her training in Osaka, Japan FOR FREE and join the team. The first run will be on May 25-26, 2017 at the PENTHOUSE OF 186 WILSON CONDOMINIUM in San Juan.
For inquiries, please call 09173412304/09178288189/09175168189 or email us at firstname.lastname@example.org; email@example.com.
Utsukushi-sa Inc., also known as USI, is the exclusive distributor of 727 Cosmetics in the Philippines. Its name simply means beauty in Japanese. USI aims to be the newest and (eventually) the ultimate choice of every make-up artist, enthusiast and consumer in the country. The company brings in legitimate, authentic and high quality Japanese cosmetics and beauty products at very affordable rates. Users can be assured of all our products safety as they undergo FDA approval.
Among the top brands of 727 Cosmetics that they carry are: SEPT DEUX SEPT, EXVEIL, ESQUIF, QUANTE and MIRACLE VEIL that offer high end make-up base, concealer, cream and liquid foundation, cheek color, eye make-up and lipstick.
USI has tapped the following partners to help them sell to consumers:
1. Realm Hair and Make-Up Studio: 3567 Lingayen Street, Sta. Mesa Manila;
2. PROPS – 3rd Floor Shoppesville Shopping Center Greenhills, San Juan; and
3. Pure Beauy – Trinoma, Serendra, and Glorietta 4.
Its target is to expand its distribution network to 5 more retail outlets by the end of 2017 and a nationwide distribution network by mid of 2018.