If there is one thing that people with dry skin need, it's lotion! And when it comes to that, one brand name stands in mind: JERGENS!
Jergens has been around for 100 years and with the quality of their products, it is no surprise as to why our grandmas and moms have been using it for years long before we're even born! When it comes to skin care, they're already established that everybody knows about them already!
When I was a kid, I remember the smell of Jergens' original beauty lotion's distinct cherry almond scent on my mom. Having a sniff of that scent reminds me of her, such a comforting thought actually. I myself have been using Jergens since Highschool, I may be using different brands of moisturizers every now and then (the responsibilities of a beauty blogger!) but I always make sure that I have a bottle or two of Jergens lotion - I am fond of the Cocoa Butter and Soothing Aloe variants!
JERGENS: FROM HUMBLE BEGINNINGS TO A HOUSEHOLD NAME
The Jergens story dates back to in 1882 with the founding of the Andrew Jergens Company in Cincinnati, Ohio. Initially a small-scale soap making shop, the company grew steadily over the next century as Jergens continued to evolve to become the skincare giant that it is today. Jergens Moisturizers were introduced to the Philippines in the 1960s when the Andrew Jergens Company USA granted Vibelle Manufacturing Corporation the license to manufacture and distribute the brand in the Philippines. Fast forward to the 80s and the brand rose to become a household name in the country thanks to the Jergens Cherry Almond Lotion that consumers loved, known today as the Jergens Original Beauty.
Always at the forefront of body care innovation, Jergens continues to adapt to trends by continuously innovating body care products that let women feel great in their skin – from the first product, a coconut oil soap that jumpstarted the business, to being one of the firsts to include Aloe in lotion, and now with the illuminating Hydralucence technology in the current moisturizers.
A CELEBRATION OF GLOWING SKIN WITH JERGENS SKINCARE
To celebrate more than 100 years of skincare, the brand kicked off the campaign with the #GlowInMySkin event that took place in Eastwood Mall Atrium Hall from July 5-7, 2018. The grand event invited media guests and loyal supporters and showcased the Heritage corner – a peek into the brand’s rich history with one of the oldest Jergens lotion bottles from the early 1900s as the centerpiece. A brand talk bynBrand Manager, Marie Lineses, helped people learn more about the brand's legacy and the current product line-up with Hydralucence technology.
That cute vintage bottle in the photo above is actually one of the oldest Jergens lotion bottle alive here in the Philippines. It's a hundred years old already, it's fragile (also has a high value, people!) hence it's glued to the base and protected inside the glass case! It looks so cute, I want one for myself, haha!
Below are some of the Jergens ads published around the 80`s-90`s. It feels nostalgic seeing them now: the photography, the makeup style, the fonts and layouts. However, what I have noticed is that, with Jergens' ads, they prefer their models sporting a classic, clean cut look: simple hair in a bun or wavy/straight hair let down, and minimal makeup that enhances the models' beauty without going overboard. Timeless, indeed.
Jergens' newest brand endorser in the Philippines is Miss Earth Philippines - Air 2017 Kim De Guzman. I remember seeing her the first time in Pinoy Big Brother reality TV show a few years back and now this beauty queen is just more beautiful than ever! I must admit that upon meeting her, I kept on looking at her and observing her outfit and of course, her skin. It is obvious that even under her minimal makeup that day, she has GOOD skin! Such a stunner, perfect to be the brand's endorser!
Jergens has also unveiled their influencers for the #GlowInMySkin campaign: Host and model Janeena Chan, DJ Debbie Then, fitness coach and Greenpeace Ambassador Kayleen Ortiz, MYX VJ Sunny Kim, celebrity stylist Trish Denise Ramos, and Vlogger Reese Tayag. The fun was just beginning as a fashion upcycling workshop, headed by celebrity stylist Trisha Denise Ramos, took place. The workshop was all about re-working clothes to style them differently for a new look to show that old can still be new and trendy.
Did you know that apart from body lotions, Jergens also have a liquid soap and anti-bacterial soap that can be used by everyone in the family?
Here are some tips that can help you in achieving glowing skin!
5 AFFORDABLE, EASY WAYS TO ACHIEVE GLOWING SKIN
Make sure to exfoliate your skin once a week. This helps clear your skin of dead skin cells, black heads – Yes, you can get blackheads on your body too! – And all the stubborn dirt on your skin. The biggest mistake people assume is that you need fancy scrubs to exfoliate. While it is easy to buy scrubs, you can actually make your DIY scrub with the ingredients in your kitchen. If that doesn’t suit your taste, you can always buy a loofah or a cotton towel instead.
2) Use Moisturizing Soap
Yes, moisturizing starts even in the shower. Most soaps do a good job of cleaning and washing away dirt, but there are some soaps that also strip the natural oils in your skin. This can leave your skin feeling drier and duller than ever. So look for soaps that moisturize and keep you clean at the same time, like the Jergens Mild and Anti-Bacterial Bar Soaps.
3) Moisturize, Moisturize, Moisturize
A lot of people forget how important moisturizing is for their skin. It doesn’t just help keep your skin hydrated, if used after a bath it helps seal the moisture in. The Jergens Body Moisturizers can help keep skin soft, supple, youthful looking, and healthy. It’s a good thing there are a number of Jergens variants to choose from depending on your skin type and skin needs.
4) Eat Healthy
What you put inside your body will reflect in your skin. Your body absorbs all the nutrients it can in order to function. If you only eat junk food, then your skin won’t benefit at all. To achieve glowing and radiant skin, make sure to eat healthy. This isn’t restricted to eating more fruit and veggies alone, but you should aim to have a balanced diet. Not only will your body thank you, your skin will too.
5) Stay Positive
You will be amazed at how much your mental disposition can affect your mood and even the way you look. Thinking positive thoughts will not only make you feel good about yourself, you will radiate positive energy around you. This makes you look glowing, happy, and healthy.
Jergens is available in all leading supermarket and department stores nationwide. You may follow them at:
Jergens Philippines on Facebook https://web.facebook.com/JERGENSph.Vibelle/
Visit the official website at http://www.jergens.com.ph/